MarTech a Must-Attend for Marketing Technologists

MarTech, The Marketing Technology Conference, took place earlier this month in San Francisco – arguably a region where we’ve seen the most innovation around marketing, advertising and sales technologies over the past few decades (if you don’t believe me, just Google it, ask a Facebook friend or Twitter follower, or add a reminder in Salesforce

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11 SEO Tips You Should Know Already

It won’t be long now before machine learning and artificial intelligence capabilities are integrated into mainstream marketing automation platforms, enabling these systems to literally lean form and act on marketing performance data in real-time. For example, search engine optimization (SEO) efforts could be completely automated. The application could simultaneously monitor real-time insights like keyword search volume, historical keyword popularity,

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Owned, Earned and Paid: A Media Mix Primer

It’s common to hear marketing and advertising pros toss around “Earned, Owned and Paid” when discussing the optimal media mix for an organization or its brands. Then there’s multichannel and omnichannel, traditional and digital, or integrated and whatever its opposite is…perhaps disconnected? or disconnected? There’s conflict everywhere when it comes to the ideal strategy, how

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