Jeremy Porter

Digital Communications Strategist | Demand Generation Specialist | Inbound Marketer

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Goodbye 2011

by Jeremy Porter

goodbye 2011

When Steve Jobs died, I was moved to write about my perspective on death and to share my personal experience losing people before their times. My father died when he was 26. My cousin (more like a big brother) died at 30. In the “Life Rolls On” post, I wrote:

The unpredictability of life has made me appreciate living more. Not living today to the fullest is wasteful.

A couple of weeks after that post, my brother Danny died unexpectedly. He was only 35. His death completed a trifecta of sorts for me, but also served as a harsh reminder of how right I was about the ‘unpredictability’ thing.

As you think about what you want to accomplish in 2012, think about things in terms of it being your last year. If 2012 were your last year, how would you want things to go down? Let’s assume you don’t have the luxury to quit your job and stop paying all your bills… how would your priorities change? [read more…]

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Life Rolls On

by Jeremy Porter

rip steve jobs

I’m supposed to be welcoming my fourth child into the world today – instead, the birth is delayed by a week and I find myself instead thinking about death. In the wake of the death of Steve Jobs last night, many of us are mourning the loss of one of the greatest innovators the world has ever known. The visions brought to reality under the leadership of Steve Jobs will continue to transform the world for decades to come. This isn’t another tribute post though – its a reminder of the limited time we all have on earth.

When we die, life rolls on. The clock keeps ticking. It’s game over. What you leave behind on that fateful day is your legacy. For people like Steve Jobs, they will forever be remembered. But we all leave a legacy that will be remember forever by someone. How will I be remembered? What will my legacy be? These are questions I want answers to. Questions I can answer through my actions. [read more…]

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Owned, Earned and Paid Media… In That Order

August 3, 2011
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A common component to media strategy these days is Earned, Owned and Paid. The terms refer to the general nature of different forms of media. In generic terms, earned media is as it sounds – you’ve earned the exposure somehow. Public relations is the best example of earned I can think of. Paid media is [...]

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How SMART Are Your Marketing Goals?

August 2, 2011
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What process do you follow when setting marketing goals? If you didn’t answer right away, you probably don’t have a process. If that’s the case, try setting SMART goals. SMART is an acronym for a goal setting that comes from the project management world. While there are a lot of definitions, the one I prefer [...]

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Better SEO in Five Minutes

July 28, 2011
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If you want people to visit your website or blog, you need to know a thing or two about search engine optimization (SEO). There are plenty of blogs and books out there that will help you become an SEO expert. I know, I’ve read a lot of them. If you’re just starting out with SEO, [...]

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Does Google Instant Read Your Mind?

September 15, 2010
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Google Instant is a new search enhancement from Google that loads new search results with each keystroke you type – it performs queries in real-time. They should have called it Google Mindreader, because that’s what it does. Google is now pretty much predicting what you are searching for before you finish typing your query. Of [...]

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Social Media Strategy – Do You Have One?

June 24, 2010
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When it comes to social media strategy, most companies admit they don’t have one. A new study from Digital Brand Expressions, found that while 78% of companies use social media, only 41 percent say they have a strategic social media plan in place (and those are just the ones telling the truth). Of the companies [...]

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The Social Graph

June 3, 2010
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What’s the biggest buzzword around social networking right now? If you guessed location-based services, it would be hard to argue with you. If we ask you again in six months, chances are good you’ll answer the social graph. The social graph questions keep coming up in client and prospect meetings. What is the social graph? [...]

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Make a TeuxDeux List

March 19, 2010
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I’ve tried dozens of online task and project management apps over the years and have never felt compelled to write a blog post about one. That was until I discovered TeuxDeux. It’s so simple it’s awesome. Why do I like TeuxDeux? It works for how most people work – what do you need to do, [...]

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Get Your Usernames Now

February 26, 2010
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Remember how annoying it was when you finally got around to getting that free Hotmail or Yahoo email account, only to find somebody already registered your name? I do (eh hem jeremyporter@gmail.com). Well guess what? Even if you have no plans to ever send a tweet or create a Facebook page, trust me, you’ll change [...]

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  • Follow Jeremy Porter

    • @jenrboyd do it. :-)
    • @jenrboyd @jacquichew and I don't think you can compare Pinterest to magazines... they've created a new category. :-)
    • @jenrboyd @jacquichew yeah, it's only a matter of time before they get slapped with an IP suit (remember YouTube's challenges?).
    • @jenrboyd @jacquichew I think magazine sales will suffer regardless. Unless they have slick tablet versions with open sharing.
    • Pinterest is on a rocket ship. People that took 5 years to join Facebook have started following me on Pinterest. I've barely started.
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